Labrum

/ Project

WEBSITE DESIGN

WEBSITE DEVELOPMENT

UX - User-Centric Experience

E-Commerce

Visual Storytelling

Labrum London, a progressive menswear brand merging West African and Western heritage, approached Creative Concepts with the ambition to showcase their unique narrative through a visually captivating e-commerce website. The challenge was to create an online platform that effectively communicated Labrum's mission of narrating untold stories of the West African diaspora, while seamlessly merging British tailoring with West African values. The goal was to inspire the launch of a new generation of design while attracting a global audience seeking purposeful and culturally-rich fashion.

Objective

Our objective was to design and develop a full-fledged e-commerce website that would embody Labrum London's distinctive brand ethos and seamlessly blend West African heritage with British tailoring. We aimed to create an immersive digital experience that conveyed the brand's philosophy of directional and purposeful design while celebrating the untold stories of the diaspora.

Approach

Recognising the significance of Labrum's narrative, we embarked on a thoughtful approach to design and develop their e-commerce platform. We drew inspiration from West African art, textiles, and motifs to infuse the website with a rich cultural essence. The design celebrated the brand's heritage while maintaining a contemporary and elegant look.

Results

The collaborative efforts to design and develop Labrum London's e-commerce website resulted in a transformative digital presence:

• Distinctive Brand Identity: The website showcased Labrum's identity, successfully combining West African heritage with British tailoring, resonating with a global audience seeking culturally-enriched menswear.
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• Increased Reach: The immersive storytelling and visually captivating design expanded Labrum's reach to new markets, attracting diverse audiences with an appreciation for purposeful fashion.
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• Positive User Feedback: The intuitive navigation and cultural integration garnered positive feedback from users, leading to increased engagement and brand loyalty.
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• Elevated Sales: The seamless e-commerce functionality drove an increase in online sales, supporting Labrum's vision to launch a new generation of design.
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Outcome

Through the full brand identity creation, strategic digital approach, and engaging social activation, Creative Concepts successfully elevated Astral Gains' position as the go-to solution for mental clarity and heightened focus. The brand's commitment to empowering minds and utilising natural ingredients resonated deeply with the target audience, fostering a loyal customer base and solidifying their status as the brain leaders in the market. The collaboration between Creative Concepts and Astral Gains exemplifies the power of a compelling brand narrative and a well-executed digital strategy in building a successful brand in the competitive wellness industry.